OVERVIEW
About this Programme
The MA Media and Communication Industries equips students with practical and theoretical expertise for careers across the creative and media sectors, including management, research, and policy-related roles. As a postgraduate master’s degree in communication, the programme examines both global and local media environments, with a strong focus on digital media and communication practices.
Students will analyse the convergence of media, marketing, and promotional industries while conducting independent research in areas such as digital publishing, social media, advertising, and mass communication. This programme forms part of a growing portfolio of postgraduate communication courses in Singapore, designed to prepare graduates for leadership roles in evolving media landscapes. Upon completion, graduates will be awarded a Master of Arts degree by the University of East London.
Ranked 6th in London for Communication & Media Studies
Graduate in just 12 months
Practical and theoretic modules such as Market Data Visualisation
Guided career sessions
MODULES
Designed to explore beyond subject knowledge
The MA in Media and Communication Industries offers a diverse range of modules that blend theory with practice, supporting students pursuing masters in media and communication or broader ma communications pathways.
Students explore topics such as the political and economic organisation of media, global communication inequalities, and the changing dynamics of advertising and public relations. The curriculum also develops professional research skills and technical capabilities, including data visualisation and multimedia and communication strategies.
Graduates will leave with a comprehensive understanding of media systems, communication strategies, and contemporary industry practices, making them well prepared for advanced roles in media, communications, and related creative sectors in Singapore and beyond.
Global Media, Communication and Development
This module seeks to provide you with an understanding of the relationships between communications and international systems, and to help you develop a critical appreciation of the controversial issues within the field of global media and culture. This will include examining the role of communications in national development, the relative power of governments and media organisations, the problems of regulation and the impact of communication technologies. A key focus of this module is to provide a forum for discussion of inequity in global communications by building skills as analysts, and encouraging independent thinking as appropriate for postgraduate level, in structures, cultures, institutions, and political economy of global media.
Digital Social Media and Influencer Marketing
This module will provide you with a research-informed analysis of key theoretical developments in the areas of digital, social media and influencer marketing. In this module, you will be introduced to key theoretical principles of all three areas, as well as critical perspectives in digital marketing and social media culture, and also “workbench” issues around how digital marketing is practiced in the industry sector. We will make use of the newly developed “Business Strategy and Marketing Analytics Laboratory” for teaching, assessment and training sessions around particular software packages for the development and execution of marketing campaigns. The module intends to be led by research into cutting edge concepts in digital, social media and influencer marketing to provide both a theoretical and practical basis for evaluation of the topic. We would endeavour to provide you with a holistic understanding how these concepts as well as a practical grasp of how to conduct digital marketing campaigns in the domain of professional marketing. We also wish to situate the module within the wider context of digital cultures that exist in society today and evaluate the role of marketing activities and practices within these.
Media and Marketing Communications
The relationships between media and advertising are changing profoundly as they converge across digital platforms. Once settled relationships are being disrupted as advertising becomes more integrated within media and yet also more decoupled as advertising systems track and address users directly. A multi layered convergence is underway: a convergence of marketing communications and media across corporate arrangements, production practices and identities, cultural forms, and relationships with users. This module explores the changing relationships between advertising, public relations, media, and other environments where promotional communications occur, such as retail, fashion, music, sports and digital outdoor screens.
Investigating Media and Communication Industries
This module examines the media and creative industries and explores their organisation and institutional arrangements, their media forms, products and services, work practices and cultures, as well as their convergence, hybridisation, and transformation.
This is a module about the political and economic organisation (‘political economy’) of the media with reference to western industrial democracies but including study of global media industries and comparative media systems.
Professional Practice and Research Methods (Mental Wealth)
This Mental Wealth module provides you with the academic and professional competencies necessary for successful study at postgraduate level, and particularly for producing a self-initiated final project at master’s level. The module introduces the research project process, the key underlying principles of research design and major methodological approaches that guide research in the fields of media and communication and filmmaking.
All this will help you to develop a coherent research design and/or pre-production documentation for your own final project. The research and development process will equip you with a wide range of conceptual, creative, and practical skills that will help you in any professional or academic career path they pursue in film, media and communication related fields as well as for those seeking to progress to research at a higher level, for example for a doctorate.
Major Project
This module is designed to support you in the production of an independent, master’s level written research project or film and media production project. The purpose is to support you in the completion of your final project based on the preparatory work undertaken in MS7000 Professional Practice and Research Methods. The module will consolidate knowledge acquired and skills developed in earlier modules through the execution of a piece of independent and original work. The main form of support will be individual supervision, with some group sessions, and with additional technical support, as required.
Full programme structure & learning outcomes
Get details and learn about the advantages of learning with LSBF.
what to expect
Advance Your Career in Media
Programme Aims
- Acquire and demonstrate a systematic understanding and critical awareness of current research and advanced scholarship concerning media and communications industries and practices.
- Demonstrate knowledge of a range of communicative situations and cultural practices, along with the ability to produce detailed analyses of these and to make comparisons and connections.
- Evaluate critically current research and advanced scholarship in the relevant disciplines and fields of study.
- Show originality and self-direction in the application of knowledge through a variety of analytical, research, writing, and professional practice-based tasks.
- Engage with and advance creative processes in one or more forms of media or cultural production, or demonstrate competencies within selected areas of creative and professional practice in the media, marketing, and communications industries.
- Deliver outcomes in verbal, written, and visual form consistent with standards expected at Masters level.
Learning Outcomes
Knowledge and Understanding
- Understand how cultural and media organisations intersect with political and economic processes, cultural meaning-making, and social communications.
- Analyse the political, economic, social, cultural, and technological forces influencing the media and communication industries.
- Evaluate how creative artefacts are originated, produced, distributed, appropriated, and used.
- Examine the organisation and influence of communications systems and processes in social, cultural, political, and economic life across different regions.
- Gain advanced understanding of media and communication industries, including their economic/business applications, industrial/management structures, creative practices, and their influence on users, stakeholders, and societies.
- Develop awareness of the cultural, economic, ethical, legal, and political dynamics shaping working environments in media and marketing communications industries.
- Understand the organisation of work and professional practices in cultural production, distribution, and reception.
- Apply knowledge of legal, ethical, and regulatory frameworks, including intellectual property, relevant to media production and distribution.
Thinking Skills
- Engage critically with major thinkers, contemporary researchers, and debates within the field, applying them effectively.
- Evaluate your own work reflexively, with reference to academic and professional conventions.
- Conduct various forms of independent research, using appropriate methods, frameworks, data collection, and original analysis.
- Develop critically informed analyses of cultural texts and practices associated with media and marketing communication industries.
Subject-Based Practical Skills
- Develop work-based skills in media production, project design, research, planning, measurement, and data analysis for the contemporary media landscape.
- Demonstrate written and oral communication skills suitable for professional applications across media and creative industries.
- Apply ethical considerations and judgement in analysing production, distribution, and consumption in media and culture.
Skills for Life and Work (General Skills)
- Demonstrate computer-based skills, including data analysis, web-based technologies, and digital multimedia production.
- Adhere to relevant ethical codes for media industry sectors, complying with academic and industry standards.
- Organise and manage self-directed projects effectively.
- Investigate potential employment and/or doctoral research opportunities.
- Exhibit transferable skills, such as sound judgement, initiative, personal responsibility, decision-making, and independent learning for ongoing professional development.
Skills you will acquire
$3,840
median Singapore salary for Marketing & Communications
99%
Student passing rate
MOE GES 2025 – Arts, Design & Media
programme structure
Assessment, Graduation and Award
- Assignments/Project
- Written Exam
- Portfolio
- TCA- Time Constrained Assessment
- Presentation
Attendance requirements
International Students: 90%
Local, PR, non-student pass: 75%
Teacher Student Ratio
1:48
Progression Pathway @ LSBF Singapore Campus
THE LSBF DIfference
More Than a Qualification. An Employability Advantage.
Industry-Relevant Learning
Programmes built around the skills, technologies and capabilities relevant to today’s workplace.
Global Immersion
Take your learning beyond Singapore with opportunities for immersive experiences in Kuala Lumpur and/or Shanghai.
International Faculty
Learn from faculty and practitioners who bring international academic and professional perspectives into the classroom.
AI Integrated into Learning
Don’t just study AI. Learn to work with it. AI tools, applications and AI-enabled ways of working integrated across the LSBF learning experience.
Industry in the Classroom
Learn beyond textbooks through industry participation in programme delivery, including select modules delivered by Industry Professionals.
The LSBF Trust
A global education brand with an established international footprint, academic partnerships, industry relationships and thousands of learners worldwide.
ELIGIBILITY
Who can apply
Minimum Academic Entry Requirement
Local and International students MUST have
- Bachelor’s degree with minimum Second Class (2:2) or equivalent in a Social Sciences or Humanities subject.
- UEL accepts a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications.
Minimum English Language Entry Requirement
Overall IELTS 6.5 with a minimum of 6.0 in Writing, Speaking, Reading and Listening (or recognised equivalent) or equivalent in an accepted English language test.
Minimum Age
21 years or above
MATURE APPLICANTS AND THOSE WITHOUT FORMAL QUALIFICATIONS
Accreditation of Prior Certificated and Experiential Learning: · As an inclusive university, UEL recognises those who have been out of education for some time may not have the formal qualifications usually required. UEL welcomes applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. UEL will assess this from the information provided in prospect’s application or may request additional information such as a CV or attendance at an interview.
Please note that some courses require applicants to meet the entry requirements outlined. UEL accepts applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. UEL will assess this from the information provided in the application – and the personal statement – to help UEL to decide on the eligibility for the course.
Please note that UEL courses require applicants to meet the entry requirement. LSBF provides pre-counselling and will be able to provide further advice on entry requirements and suitability for study.
TUTION FEES (GST Inclusive)
$ 15,805.00
(local students)
$ 23,980.00
(international students)
FAQs
Is this programme eligible for SkillsFuture (SSG) or Post-Secondary Education Account (PSEA) funding?
SkillsFuture (SSG) and Post-Secondary Education Account (PSEA) funding are currently applicable only to selected programmes offered by public institutions such as NUS, NTU, and SMU. While this programme is not covered under those schemes, we’re pleased to offer exclusive rebates and promotional rates. To learn more about the available fee support and eligibility, please contact our Education Consultants at +65 6580 7700 or get in touch here.
What career opportunities are available after this degree?
Graduates can work as media strategists, communications officers, content producers, or public relations specialists in media agencies, corporate comms, and creative sectors.
What can I study after this degree?
You may pursue specialised short courses in digital marketing, journalism, or branding—or progress into a research-based PhD if you’re academically inclined.
What if media and comms don’t feel like the right fit?
That’s alright. Your skills in storytelling, digital engagement, and branding can support career pivots into marketing, business, or even education.
How do I get started?
Reach out to our expert education consultants at +65 6580 7700 or visit us at 80 Robinson Road, #01-00, Singapore 068898. We’re here to help you plan your next step.
