OVERVIEW
About This Programme
The MSc Digital Marketing programme aims to equip students with advanced knowledge and practical skills in designing, implementing, and managing effective digital marketing strategies. The programme explores key areas such as digital campaigns, customer insights, data-driven decision-making, and global marketing practices—preparing graduates to navigate and lead in the dynamic, technology-driven marketing landscape.
Ranked as one of the Top 30 Universities in the UK (Guardian University Guide)
Diverse Career Pathways
Guided career sessions
MODULES
Designed to explore beyond subject knowledge
This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate.
This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context.
Introduction to Digital Marketing
This module will introduce students to the digital marketing mix and provide the skills to manage the key elements of digital marketing in the rapidly changing environment of the 21st Century, the ability to think critically about marketing scenarios, assess market and associated information and use these to make informed decisions. Students will gain a broad introduction to marketing theory and emergent digital themes, such as disruptive technologies, experiential marketing, sustainable marketing, corporate social responsibility, hyper-segmentation and the role of technologies within this new era.
Brand Management
This module introduces and develops understanding of the role of branding within marketing and advertising strategy and the concepts and principles of brand management. It will examine the planning, development and implementation of brand strategies and examine the components through the deconstruction of a chosen brand.
Digital Campaign Planning
Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will create their own marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.
Global Marketing
This module will equip learners with problem solving and decision-making skills to aid understanding of the impact of digital technology on global marketing. It will enable learners to critically evaluate key issues associated with digital global marketing within the context of a dynamic cultural environment. Students will appraise digital aspects of global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.
Customer Insight
This module will equip learners with the fundamentals of consumer behaviour and the development of the discipline into customer insight and its use within the contemporary business environment. Students will critically appreciate the importance of psychology in decision-making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.
Research Methods
This module is designed to lead and support students to the submission of a detailed research proposal to their dissertation’s supervisors. As a result, the taught and workshop-based content is combined with one-to-one (or small group) work between dissertation supervisors and students.
The module will start with a series of taught lectures with the purpose of presenting the business school masters’ dissertation process and to work as a graduate-level refresher of business research methods. After this initial introductory stage, students will be expected to have indicated an interest in one or two specific areas of research.
Dissertation / Consultancy Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students, through enabling students to demonstrate their capacity for sustained independent thought, learning and critical reflection.
Full programme structure and learning outcomes
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Programme Aims
This MSc Digital Marketing degree prepares you for a range of marketing careers including client-facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork and time management.
Your future job could include:
- Campaign Management
- Paid Search Advertising
- Social Media Marketing
- Account Management
- Campaign Management
- Search Engine Optimisation
- Customer Relationship Management
Learning Outcomes
You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.
Knowledge and Understanding
Graduates will be able to:
- Demonstrate an in-depth knowledge and understanding of a range of marketing concepts, such as market segmentation and the digital marketing mix, together with the ability to critically apply such concepts within real world situations.
- Undertake marketing analyses, using a range of appropriate techniques and the capability to apply these within the context of company/market-based examples.
- Critically assess a range of marketing options and choose the most appropriate option for a given market scenario.
- Demonstrate an awareness of current issues and academic investigations within digital marketing and related topics, such as consumer behaviour and disruptive technologies.
Strategies
Graduates will demonstrate the ability to:
- Attain a deep and systematic understand of the role of brand within marketing strategy and differentiate the main intellectual perspectives on the components of a successful brand.
- Critique the key elements of successful brand strategies.
- Display mastery of contemporary branding theory through application to a variety of brand scenarios.
- Research, justify and analyse a British Luxury brand, the luxury market and trends in brand management.
- Demonstrate a critical understanding of online and offline branding strategies through application to real life situations.
- Plan and structure a report at postgraduate level
Campaign Planning
Graduates will be equipped to:
- Critically evaluate the components and techniques of a digital marketing campaign, through use of appropriate tools, models and concepts.
- Conduct appropriate situational analysis to inform campaign development.
- Critically evaluate different digital channels.
- Create engaging campaign content well suited to the audience, channel and chosen organisation.
- Develop a detailed, justified and well organised campaign execution plan.
- Produce innovative and creative ideas for integrated marketing communications strategies through selection of appropriate channels for the target audience(s).
- Select appropriate metrics for monitoring and evaluation of the campaign.
Understanding your audience
Graduates will also develop:
- Apply tools, models and concepts of consumer behaviour at individual and group level.
- Critically analyse the factors which influence consumer behaviour at different stages of the decision-making process.
- Design and appropriate methodology for data collection to inform the development of customer personas.
- Justify methodological choices through the use of relevant academic references.
- Identify and analyse key themes in collected data in order to develop appropriate customer personas for chosen market segments.
Skills you will acquire
$92,000+
median Singapore salary for Accounting
483,000+
Singapore job openings in Accounting
75%
of graduates report positive career outcome
programme structure
Assessment Methods and Graduation Requirements
Assessment Methods:
Continuous assessment, Formative and Summative Assessments
Any combination of class participation, group or individual assignments, online quizzes/online tests, portfolios, written exams etc.,
Graduation Requirements:
Students must complete and pass all required modules in this programme to receive the graduation certificate.
Attendance requirements
International Students: Full-time Day 90%
Local domestic students: Full-time Day and Evening 75%
Teacher student ratio
1:100
STUDENT SUPPORT SERVICES
Why choose LSBF for your education
Study Materials
Students will receive study materials after they have made full payment for their programme. Replacement of study materials is subject to additional charge.
Student Portal
Students have access to the Student Portal. It is a useful site where the course information and learning materials are available for students’ easy reference.
Accessible Faculty
Students may contact their lecturers directly via email outside the lecture hours for any academic related queries.
Recorded Lectures
We will show compassion and care to all stakeholders as we believe the journey is as important as the outcome.
ELIGIBILITY
Who can apply for this programme
Minimum Academic Entry Requirement:
Students who have successfully completed either of the following
- 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject-relevant work experience.
- We also welcome mature students who may not have formal qualifications or who may have a degree in another subject. Your prior learning and experience will be considered, as will attendance at a recognised Access to Higher Education.
Minimum English Language Entry Requirement
- Applicants who have studied prior qualifications in English requiring IELTS 6.5 overall with no component below 5.5, or an equivalent recognised test.
- if your current IELTS or equivalent score is below the standard requirement, any of the following is accepted:
- A degree qualification taught in English from specific countries
- The Dynamic Placement Test, with a band score of B2-C1, is also accepted as an equivalent English Language test.
Minimum Age
- 21 years or above
TUTION FEES (Prices inclusive of GST)
SGD $16,350.00
(local students)
SGD $23,980.00
(international students)
FAQs
Is this programme eligible for SkillsFuture (SSG) or Post-Secondary Education Account (PSEA) funding?
SkillsFuture (SSG) and Post-Secondary Education Account (PSEA) funding are currently applicable only to selected programmes offered by public institutions such as NUS, NTU, and SMU. While this programme is not covered under those schemes, we’re pleased to offer exclusive rebates and promotional rates. To learn more about the available fee support and eligibility, please contact our Education Consultants at +65 6580 7700 or get in touch here.
What career opportunities are available after this degree?
You’ll be equipped for roles such as international business consultant, regional operations manager, trade analyst, or global marketing executive.
What can I study after this degree?
You may pursue professional development in areas like supply chain, entrepreneurship, or digital transformation through short courses or microcredentials.
What if I want to pivot away from business?
That’s okay. Your cross-cultural understanding and strategic thinking are applicable in general management, marketing, or consultancy roles.
How do I get started?
Reach out to our expert education consultants at +65 6580 7700 or visit us at 80 Robinson Road, #01-00, Singapore 068898. We’re here to help you plan your next step.
