
OVERVIEW
About This Programme
Dive into an interactive learning experience in two of Southeast Asia’s key capital cities. This summer school programme offers valuable insights into business practices and culture in Asia.
Through lectures, group sessions, projects, networking, experiential learning, and visits to various organisations, you’ll gain a comprehensive understanding while building lasting social and academic connections. This programme will provide you with the context to understand how the ASEAN region is positioned in relation to global businesses.
5 REASONS TO JOIN THIS PROGRAMME
✓ Business Network Immersion – Learn the traits of connections
✓ Learn how to do Business with Asia – Business Culture and Etiquettes
✓ Immerse in Asian culture through cultural visits & field trips
✓ Enterprise Experience with Asia’s home-grown brands
✓ Group projects
MODULES
Tailor Your Learning: Choose Modules in Singapore or Malaysia to Suit Your Interests
Digital Marketing: Social Media Tactics
Explore the fundamentals of digital marketing and social media strategy. This hands-on module introduces key platforms, content creation, and engagement tactics, helping you understand how brands connect with audiences in Asia’s dynamic digital landscape.
Innovation and Entrepreneurship
Get a taste of the entrepreneurial mindset and learn how innovative ideas turn into successful ventures. This module covers business ideation, startup strategies, and real-world case studies, with a focus on opportunities and challenges in the Asian market.
Introduction to Business Etiquette and Cultural Appreciation in Asia
Develop essential business etiquette skills and gain insights into cultural norms across Asia. This module equips you with practical knowledge to navigate professional interactions, build relationships, and communicate effectively in diverse business environments.
Asian Hospitality
Discover what makes Asia a global leader in hospitality. From customer service excellence to industry trends, this module provides an introduction to the region’s unique hospitality practices, offering a hands-on understanding of service culture and guest experience.
Full programme structure and learning outcomes
Get details and learn about the advantages of learning with LSBF.
what to expect
5 Reasons to Join This Programme
✓ Business Network Immersion – Learn the traits of connections
✓ Learn how to do Business with Asia – Business Culture and Etiquettes
✓ Immerse in Asian culture through cultural visits & field trips
✓ Enterprise Experience with Asia’s home-grown brands
✓ Group projects
structure
Programme Timetable
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | ||
Week 1: Singapore | Morning | Orientation + Welcome lunch | Digital Marketing module | Digital Marketing module | Digital Marketing module | Mini Capstone Project Presentation | |
Afternoon | Ice Breaking Activities | Cultural Field trip: SG National Museum | Cultural Field trip: China Town + SG River | ||||
Evening | SG culture visit: Merlion + Hawker center dinner | ||||||
Week 2: Singapore | Morning | Innovation and Entrepreneurship module | Innovation and Entrepreneurship module | Innovation and Entrepreneurship module | Mini Capstone Project Presentation | Free day! (Optional tour to Universal Studio/ Batam, Indonesia) | Take coach bus to Kuala Lumpur, Malaysia |
Afternoon | Cultural Field trip: SG City Gallery + SG Sustainable Gallery | Cultural Field trip: Little India + Arab Street | |||||
Evening | |||||||
Week 3: Malaysia | Morning | Orientation + Welcome lunch | Business Etiquette and Cultural Appreciation in Asia module | Business Etiquette and Cultural Appreciation in Asia module | Business Etiquette and Cultural Appreciation in Asia module | Mini Capstone Project Presentation | |
Afternoon | Petronas Twin Tower + Networking session | Cultural Field trip: Historical tour | Street Food tour | ||||
Evening | |||||||
Week 4: Malaysia | Morning | Free day! (Optional tour to Malaka) | Asian Hospitality module | Asian Hospitality module | Asian Hospitality module | Mini Capstone Project Presentation | Take coach bus back to Singapore (Or fly out directly from Malaysia) |
Afternoon | Field trip: Hotel Visits | Cultural field trip: Batu Caves | Gala Dinner & Farewell party |
ELIGIBILITY
How to apply
Please reach out to us at edo@lsbf.edu.sg or +65 6580 7700 if you are interested in signing up for the Summer Camp.