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Bachelor of Arts (Hons) in Hospitality Management (Top-up)

The aim of the BA (Hons) Hospitality Management (BAHM) programme is to produce students that have a critical understanding of the study of hospitality management. They will be able to analyse the global marketplace for hospitality and approach management problems confidently and creatively, whilst applying principles of sustainability.

Programme Aims

Students will explore the diverse hospitality industry through international case studies, practical group work, business challenges and interactive workshops. Graduates from this degree will have developed skills and knowledge that will make them employable in hospitality areas such as sales and marketing, human resources, events management, tourism operations, and finance. Their specialist knowledge and industry experience will make them employable in international hotels and resorts and in a range of tourism and hospitality businesses.  

Learning Outcomes

Knowledge and understanding of:                                              

  • Critical issues in the study of hospitality
  • The analysis of the global marketplace for hospitality
  • The application of principles of sustainability to hospitality businesses


By the end of the programme, graduates will be able to demonstrate hospitality management related knowledge, which will be further developed and integrated into broader business knowledge, skills and professional values and ethics.

The various components of knowledge and understanding are (based on the relevant QAA 2016 benchmark) include:

  • The nature of hospitality as an area of academic and applied study
  • The management of technical operations, such as food and beverage, and accommodation
  • The management disciplines within the context of hospitality
  • The hospitality industry and its global environment, including issues of sustainability and the use of technology
  • The hospitality consumer and the service encounter
  • Career development and learning opportunities in the hospitality sector.


Intellectual skills:

  • Be independent learners with the skills and experience to become lifelong learners
  • Be able to produce high quality written, oral and digital work that is appropriate for academic and industry audiences
  • Have an entrepreneurial orientation to hospitality management
  • Be able to analyse the global marketplace for hospitality


Subject practical skills:

  • Be able to creatively solve management problems in the hospitality industry
  • Be confident in applying core business techniques
  • Be able to manage across and within diverse cultures
  • Be able to apply principles of sustainability to the hospitality industry

Transferable/key skills:


In addition to the transferable intellectual and practical skills mentioned already, students should be able to achieve and demonstrate:

  • Be able to manage their time effectively
  • Be able to identify and evaluate relevant research and information
  • Be able to present effectively in a range of media
  • Be effective communicators
  • Be able to use industry standard computer software


Graduate Attributes:

Scholarship and Autonomy

●     Have a critical understanding of the study of finance
●     Be independent learners with the skills and experience to become lifelong
       learners
●     Be able to produce high quality written, oral and digital work that is appropriate
       for academic and industry audiences

 
Creativity and Enterprise

●     Have an entrepreneurial orientation to finance
●     Be confident in applying core business techniques
●     Be able to use financial skills to solve business problems

Cross-cultural and International Awareness

  • Be able to analyse the global marketplace for accounting and finance
  • Be able to manage across and within diverse cultures
  • Be able to apply principles of sustainable development to the finance industry
     
Course Duration

Full Time Classes: 8 months

Course Intakes

Full Time: Jan, May, Sept

Entry Requirements

Minimum entry requirement for Academic level:
Students who have successfully completed either of the following

  • LSBF Advanced Diploma in Hospitality and Tourism Management
  • LSBF Higher Diploma in Hospitality and Tourism Management
  • Polytechnic or other PEIs Diploma in a relevant field
  • Students, who have obtained other equivalent qualifications in relevant fields, will be assessed case-by-case and subjected to university approval.


Minimum English Language Entry Requirement:
Applicants who have not studied prior qualifications in English requires IELTS 6.0 or equivalent.

Minimum Age:
18 years or above

Module Synopsis

Tourism Innovation and Product Design
Tourism is a dynamic industry, which is always in a state of flux. Its historical evolution is marked by instances of continuous innovation. Innovation and entrepreneurship are vital to achieving the goal of developing a competitive and sustainable tourism sector. In a highly competitive business environment, tourism businesses have to develop the capacity for continuous innovation. Innovation in itself will be of little value without entrepreneurial support. Ability to innovate and business planning skills are essential for a successful career in tourism. This course will cover major sources, processes, outcomes and application of innovation and business planning.

Strategic Hospitality Management
The aims of this course are to provide: • A critical understanding of strategic management in the hospitality context; • An applied understanding of environmental scanning and its application to hospitality; • An analysis of competitive hospitality organisations and competition within the hospitality sectors; • A critical understanding of strategy formation and implementation of strategy in hospitality at the corporate, network and sectoral levels. 

Financial Planning for Hospitality
The aim of this course is to provide students with a critical understanding of the role of financial planning in hospitality management and practical skills in financial planning for hospitality businesses.

Revenue Management for Hospitality
This course aims to support students to develop a critical understanding of the role of revenue management within hospitality businesses along with practical skills in revenue management.

Dissertation
• To develop the students’ ability to define and analyse a complex business problem •To help students integrate academic knowledge and practical applications •To give practice in the specification, collection, analysis and reporting of information •To give the opportunity to structure and write up large amounts of materials • To give experience of planning a project over an extended time period and meeting a deadline

Teacher Student Ratio
1 : 25
 
Course Fee
SGD$13,000
 

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