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Effective Communication – Engage before you Communicate

Uncover the art and science behind storytelling, as a proven tool for engaging and communicating. In order for communication to be more effective, a lubricant is required. One of the best lubricants in the field of communication is story telling. “Stories are the currency of human contact,” R. McKee. Neuroscience research indicates that humans are genetically wired for stories and narratives.


This workshop attempts to demystify communication by removing any inherent barriers. It enables you to use a variety of literary devices to capture attention and to deliver ideas, technical concepts and issues in ways that cause your audience to be engaged, empowered and inspired to act. It aims to empower technical executives in specialized fields with the tools and techniques needed in breaking the ice, informing and inspiring an audience in the most disarming way possible.

  • Identify and address common pitfalls relating to engagement,
  • Delineate a process for identifying, clarifying and communicating technical ideas.
  • Provide specific tools and techniques for framing issues in ways that are more engaging
Course Outline
  • The inherent neurological and cognitive biases that make presentations difficult to prepare and deliver
  • The purpose and premise of a presentation and finding a theme that holds all parts together
  • Working with metaphors and other literary devices and how to craft a compelling opening and close
  • 3 ways to make your presentation memorable and engage your audience emotionally and intellectually
  • How to engage the 5 senses
  • Finding suitable anecdotes to open a meeting
  • Field-testing stories in safe or ‘no-fly’ zones
  • How to test, triage and polish metaphors for resonance
  • 3 rhetorical tools for diffusing tension and enhancing goodwill
  • Using humor in diffusing and distributing positive energy
  • 5 must-have literary devices to increase impact
  • Platform delivery considerations for email, memos
  • Packaging reports with stories for engagement
  • Audience interaction and involvement techniques
  • Applying the primacy and ‘recency’ effects
Who Should Attend

Operations managers, engineers, architects, financial professionals, technical professionals

Course Duration

2 days, 10am to 5pm / 12 hours

Learning Materials

Hand-outs and recommended text

Certificate of Attendance

A certificate of attendance will be issued to participants who have attended and completed the programme.

Course fee


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3 Anson Road, Springleaf Tower, #06-01
Singapore 079909

Monday–Friday: 9am–9pm
Saturday, Sunday and PH: Closed

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