Effective Communication - engage before you communicate

Uncover the art and science behind storytelling, as a proven tool for engaging and communicating. “Stories are the currency of human contact,” R. McKee. Neuroscience research indicates that humans are genetically wired for stories and narratives.

Effective Communication

Key Facts

  • Duration: 2 days, 10am-5pm (12 hours)
  • Delivery Mode:
    • Live Online
    • On campus (please note our campus is currently closed due to Covid-19)
  • Fees: SGD $856


Operations managers, engineers, architects, financial professionals, technical professionals.

Hand-outs and recommended text.

A certificate of attendance will be issued to participants who have attended and completed the programme.

Learning Objectives

This workshop attempts to demystify communication by removing any inherent barriers. It enables you to use a variety of literary devices to capture attention and to deliver ideas, technical concepts and issues in ways that cause your audience to be engaged, empowered and inspired to act. It aims to empower technical executives in specialised fields with the tools and techniques needed in breaking the ice, informing and inspiring an audience in the most disarming way possible.

  • Identify and address common pitfalls relating to engagement,
  • Delineate a process for identifying, clarifying and communicating technical ideas.
  • Provide specific tools and techniques for framing issues in ways that are more engaging

Module Contents

  • The inherent neurological and cognitive biases that make presentations difficult to prepare and deliver
  • The purpose and premise of a presentation and finding a theme that holds all parts together
  • Working with metaphors and other literary devices and how to craft a compelling opening and close
  • 3 ways to make your presentation memorable and engage your audience emotionally and intellectually
  • How to engage the 5 senses
  • Finding suitable anecdotes to open a meeting
  • Field-testing stories in safe or ‘no-fly’ zones
  • How to test, triage and polish metaphors for resonance
  • 3 rhetorical tools for diffusing tension and enhancing goodwill
  • Using humor in diffusing and distributing positive energy
  • 5 must-have literary devices to increase impact
  • Platform delivery considerations for email, memos
  • Packaging reports with stories for engagement
  • Audience interaction and involvement techniques
  • Applying the primacy and ‘recency’ effects

Request More Information

Contact a programme advisor by calling
+65 6580 7700

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