Diploma in Sales and Marketing Management

Diploma in Sales and Marketing Management

The Diploma in Sales and Marketing Management has been developed by London School of Business and Finance as a qualification for students aiming for a career in one of a wide range of industries, and/or for students aiming for a Higher Education qualification in a subject allied to Marketing, Sales or Business and Management.

Programme Objectives

The Diploma in Sales and Marketing Management aims to provide students with: 

  • The ability to present, evaluate and interpret qualitative and quantitative data.
  • The ability to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject area, and the ability to communicate these accurately to a range of peers.
  • A range of personal and professional skills that can be used in a wide range of situations and contexts.
  • Support and guidance to develop as independent learners and acquire a range of transferrable skills. 
Learning Outcomes

Graduates of the Diploma in Sales and Marketing Management should be able to understand and apply, within the employment context, basic theories and concepts from the following generic management areas:

  • Marketing
  • Sales
  • Management
  • Economics
  • Finance and Accounting
  • Communications

On successful completion of this programme, students should be able to:

  • Demonstrate knowledge of organisations, the external environment in which they operate and how they are managed
  • Analyse strategic issues related to the subjects studied
  • Evaluate the appropriateness of different approaches to solving problems related to the subjects studied
  • Show an understanding of marketing and management principles and practices in the context of their chosen specialisation and their application
  • Show an understanding of sales and sales management principles and practices in the context of their chosen specialisation and their application
  • Communicate the results of their study/work accurately and reliably, and with structured and coherent arguments
  • Demonstrate study autonomy as well as planning, judgement and organisational skills
  • Work effectively with others as a member of a group
  • Undertake further training and develop new skills within a structured and managed environment

In addition, holders of the Diploma in Sales and Marketing Management should have developed the qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.

Course Duration

Full Time: 8 Months
Contact Hours: Students attend lessons 3 hours per day plus directed/independent study for a period of 8 months from Monday to Friday.

Part Time: 12 Months
Contact Hours: Students attend 3-hr lessons 2 nights a week and scheduled weekends for a period of 12 months.

Mode of Delivery

Lectures, Tutorials, Seminars, Workshops

Course Intakes

Full Time: Every 2 months / Modular
Part Time: Every 3 months / Modular

Entry Requirements
  • 18 years old or above
  • Two passes in GCE A Level Examinations; or
  • Completion of equivalent High School qualification (12 years); or
  • Pass in appropriate Foundation / Certificate programme; or
  • Other similar qualifications
Work Experience
  • Mature Entry Route (MER) Minimum age of 21 plus work experience (2 years min)  will be assessed on a case-by-case basis
Minimum English Language Entry Requirement
  • Achieved a grade C6 or better in English language O level; or
  • Equivalent qualification e.g. IELTS 5.5/TOEFL 550; or LSBF PCE Advanced

All international students for whom English is not their first language must provide evidence of their linguistic ability by gaining a minimum level of IELTS 5.5 or equivalent, prior to receiving an offer for the course.

Course Modules

Principles of Management 
The aim of this module is to provide students with an introduction to the principles and practices of management. Students will learn how to examine the nature of managerial work including strategy, operations and project management, control, ethics, structures and culture, organisational power, groups and teams, individual performance and stress, social responsibility and change management.

Quantitative Methods 
This course introduces the basic concept of quantitative approaches to decision making. It introduces students to basic concepts of and methods of qualitative methods used by Management. Enables students to understand how to collate and present data, apply and range of statistical and operations research techniques.

Principles of Accounting
This module introduces students to the foundation and understanding of the principles and concepts of Accounting. Students will be exposed to the application of these accounting concepts in the preparation of financial statements for use by individuals, business, non-profit organisations and government institutions. Students will also be developing expertise in using these accounting principles and concepts in their analytical approach to financial problem-solving.

Principles of Economics 
The module is an introduction to basic economic principles and concepts and how they apply to the business environment.  It introduces students to the global economy and reviews both the national and the global market. It establishes the framework for future courses by providing students with an overview of fundamental micro and macroeconomic concepts.

Business Communications
This course will involve the student in the diverse aspects of business communication theories and practices, and provide instruction in understanding basic principles and the importance of appropriate and professional business communication. The Purpose is to enable students to communicate effectively in business settings, including effective presentation skills.

Principles of Information Systems
This module will introduce students to the concepts and methods of business information technology and its application to practical business situations.  The goal is to help students to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace.  It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations.

Sales and Service Management
This module provides students with an opportunity to acquire knowledge and skills related to the sales process; the different types of selling techniques; management of sales and sales teams; and the role played by customer service.  The role of sales is increasingly important and frequently the achievement of company goals relies heavily on the successful design and implementation of sales strategies.  Knowledge and understanding of this area will enhance the commercial abilities of students.

Principles of Marketing 
This course seeks to equip students with an understanding of the role of Marketing. It outlines the fundamental principles, concepts and techniques.  It provides students with the opportunity examine marketing theories and approaches and the value of marketing management in achieving corporate success in an increasing competitive business environment.

Attendance Requirements

STP holders: 90%
Non-STP holders: 75%

Assessment and Graduation

Assignment/Class test : 50%
Final Exam: 50%                                     

Students must complete and pass all required modules in this course.

Student must achieve an overall passing grade of 40%.  If students fail to achieve an overall passing grade of 40%, students will be permitted one retake attempt in each failed assessment and failure of this retake will require students to re-module the failed module(s) again in full prior to additional retake attempt.

Course Fee

Local Student
Part / Full time: S$5000

International Student
Full time: S$7500

Teacher Student Ratio
1 : 80

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Advance Diploma in Sales & Marketing Management

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