Advance Diploma in Sales and Marketing Management

Advanced Diploma in Sales and Marketing Management

The Advanced Diploma in Sales and Marketing Management has been developed by London School of Business and Finance (LSBF) as a progression route for students aiming for a Higher Education qualification in the subject area, and/or for students aiming for a career in business and management.

Programme Objectives

The Advance Diploma in Sales and Marketing Management aims to provide students with:

  • The ability to apply underlying concepts and principles of business and management in an employment context 

  • Knowledge of the main methods of enquiry in the academic study of sales,  marketing and management

  • An understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.

Learning Outcomes

Graduates of the Advanced Diploma in Sales and Marketing Management should be able to evaluate and apply, within the context of the organisation, the standard theories and concepts from the following generic management areas:

  • Sales
  • Marketing
  • Management

On successful completion of this programme, students should be able to:

  • Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed
  • Apply theory to the solution of familiar and unfamiliar problems within the organisation
  • Demonstrate understanding and application of key concepts and principles within the discipline
  • Demonstrate understanding of marketing and sales theory and approaches, and their competent use
  • Demonstrate effective use of communication and information technology for business applications
  • Demonstrate interpersonal skills of effective listening, negotiating, persuasion and presentation
  • Effectively communicate information, arguments and analysis in a variety of forms to specialist and non-specialist audiences, including use of a range of media which are widely used in business such as the preparation and presentation of business reports
  • Demonstrate cognitive skills of critical thinking, analysis and synthesis
  • Take and demonstrate responsibility for their own learning and continuing personal and professional development
  • Undertake further training, develop existing skills and acquire new competences that will enable them to assume significant responsibility within organisations

In addition, holders of the Advanced Diploma in Sales and Marketing Management should have:

  • Acquired a range of personal and professional skills that can be used in a wide range of situations and contexts
  • Gained the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making
Course Duration

Full Time: 8 Months
Contact Hours: Students attend lessons 3 hours per day plus directed/independent study for a period of 8 months from Monday to Friday.

Part Time: 12 Months
Contact Hours: Students attend 3-hr lessons 2 nights a week and scheduled weekends for a period of 12 months.

Mode of Delivery

Lectures, Tutorials, Seminars, Workshops

Course Intakes

Full Time: Every 2 months / Modular
Part Time: Every 3 months / Modular

Entry Requirements
  • 19 years old or above
  • Completion of LSBF Diploma in Sales and Marketing Management (or equivalent programme); or
  • Polytechnic Diploma holders in a relevant field of study (with exemptions); or
  • Polytechnic Diploma holders in a related field of study (with or without exemptions); or
  • Polytechnic Diploma holders in a non-related field of study (with Bridging); or
  • Other appropriate qualifications
Minimum English Language Entry Requirement
  • Achieved a grade C6 or better in English language O level; or equivalent qualification e.g. IELTS 5.5/TOEFL 550; or
  • LSBF PCE Advanced; or
  • Completion of a Polytechnic Diploma (or equivalent) delivered and examined in English
Course Modules
Marketing and Brand Management

This module introduces relevant concepts and theories in the field of Brand Management and provides students with the knowledge, understanding and key skills in relation to branding.  Provides an insight into how brands deliver value.  It will enable students to understand the importance of brands, the branding process, and how to plan, evaluate and sustain a brand.

Consumer Behaviour and Sales Psychology

This module will provide students with a thorough background in the consumer behaviour and sales psychology.  Understanding consumer behaviour is seen as being critical for achieving companies’ objectives in the face of increasingly fragmented niche markets.   The module will also introduce the ‘psychology of sales’ looking at how successful sales techniques make use of consumer behaviour. 

Digital and Social Media Marketing

This module introduces students to current trends in contemporary marketing theory and practice within digital and social media marketing. It will enable students to gain greater understanding of a range of conceptual frameworks, theories and practices that support digital and social media marketing.  Students will help equip students with a greater understanding of the opportunities and challenges facing marketing practitioners.

Retail Management

This module provides an overview of various key elements within retail operations.  A key focus is how these elements affect the success of a retail operation.  The module will cover both strategic and tactical issues with respect to retailers and their customers, and will include the impact of online stores.

Business Law
This module will provide students with the general knowledge and understanding of the fundamentals of business law in Singapore. It covers major topics discussed in business law courses providing clear examples and simplified cases.  The module contains many practical points and common clauses when drafting a contract.

Strategic Management
This module introduces the student to the theory and practice of strategic management, and the holistic way in which it draws upon a wide variety of managerial functions in its creation.  It will provide students with an understanding of the key concepts, theories and process integral to the strategic management of organisations.

Project Management
The aim of the module is to introduce students to the important aspects of project management, project evaluation, project implementation and project review.  Project scheduling, project costs and risk strategies are also considered.  

International Marketing
This module will provide students with an understanding of marketing from an international perspective. It will enable students to understand and analyse critical factors in the success or failure of international marking campaigns. 

Attendance Requirements

STP holders: 90%
Non-STP holders: 75%

Assessment and Graduation

Assignment/Class test : 50%
Final Exam: 50%                                     

Student must achieve an overall passing grade of 40%.  If students fail to achieve an overall passing grade of 40%, students will be permitted one retake attempt in each failed assessment and failure of this retake will require students to re-module the failed module(s) again in full prior to additional retake attempt.

Course Fee

Local Student
Part / Full time: S$6000

International Student
Full time: S$8500

Teacher Student Ratio
1 : 80

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