LSBF MANAGEMENT DEVELOPMENT PROGRAMMES

  • Accelerate your career with the latest management concept and practices in a global context
  • Develop your confidence and aptitude to take on new opportunities and challenges
  • Flexible, practical, intensive to meet your learning interest and schedule

Introduction

The Management Development Programme (MDP) is designed for working professionals and recent graduates who want to get a step ahead in their career. The programme will immerse you in a pragmatic and stimulating environment by introducing new techniques and approaches on core areas of management. The professional experience of our faculty will guide you through new horizons and effectively combine theory with real life case scenarios. At the end you will leave the programme with valuable practical tools that can be put into practice in your current or future work place.


Key Benefits
  • Flexibility – The MDP is structured to give you the flexibility based on your interest and schedule. You can just take the core Business Management track which will give you an overall appreciation of key aspects of management. Or expand your knowledge in critical business functions further in the Marketing or Financial Management specialist tracks. Or you could just pick and choose specific foundation modules (within each track) that affects you most in your current situation.
  • Condensed Study Mode – Our Management Development Programme can be completed within a period of 2 weeks (core Business Management track) or 6 weeks with add-on specialisation tracks. This intense and high quality programme is designed to grow your knowledge, understanding and skills in the business, marketing and financial fields over a short period of time allowing you to make the very most of your time away from work and other commitments.
  • Small Classrooms and Personalised Attention – All MDP courses are taught in classes of less than 30 participants. This allows you to maximise direct face-time with our teaching faculty and explore aspects of the curriculum that interest you in class.
  • Practical and Relevant –With LSBF, you will gain an in-depth industry focused and practice-oriented insight into the subjects you choose to study. You should expect to receive the highest quality of tuition, with an equal emphasis on both academic understanding and tangible skills that you can apply in a workplace environment. All courses are taught with a focus on real-life case studies and examples from the professional practice of our teaching faculty.
  • Networking and International Exposure – During your programme with LSBF you will study alongside industry professionals from a wide range of different backgrounds and cultures. The Management Development Programme will develop and enhance your interpersonal communication and networking skills, as well as foster a global network of new contacts.
Specialist & Professional Certificates Awarded

Receive the respective MDP Specialist Certificates in Business Management, Financial Management or Marketing Management, awarded by LSBF, UK when you complete the corresponding track modules. Or receive the MDP Professional Certificate awarded by LSBF, UK when you complete all 10 modules.

Who should attend?

The MDP is ideal for the working professionals taking on new responsibilities, as well as recent graduates looking to gain critical management skills to enhance their career prospects.

Time Table / Course Schedule

Classes are held from 10am to 4pm, with luck breaks from 1pm to 2pm.

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Course Fees

By Track:

  • Single Track (Core or Specialisation) – S$5,000.00
  • Any 2 Tracks – S$9,000.00 (save S$1,000.00)
  • All 3 Tracks – S$12,000.00 (save S$3,000.00)
     

By Module:

  • 2-day module - S$1,200.00 each
  • 3-day module – S$1,800.00 each
Registration/Contacts

Visit www.lsbf.edu.sg/executive, email executive@lsbf.edu.sg or call (+65)65807700 to register or find out more about the programme.

Course Outline

Business Management Track (Core)

  • Module 1: Marketing Management & the Global Business Environment:

    The aim of the module is to equip learners with the knowledge, skills, and competencies to interpret and develop marketing strategies in the current and future business environment in order to create and capture value.

    The objective of the course is to give future managers an understanding of the key theories that underpin the study of Marketing Management within the context of the Global Business Environment. Participants will have the opportunity to analyse and evaluate the strategies of successful and ‘not-so-successful’ businesses.

  • Module 2: Strategy, Leadership & Management

    Managers need to understand how strategy is formulated in business and how it shapes the direction and activities of an organisation. This module introduces participants to concepts, theories and frameworks that will aid their understanding of strategic decision-making and its impact on organisations.

    Managers also need to understand the current thinking on leadership, its influence on organisation’s planning. The module will enable them to analyse the links between strategy, leadership and management with the focus on organisational direction and the impact of management and leadership styles on strategic decision making.

    The module also focuses on the nature of competitive strategy in a global context. It examines how competitive advantage can be developed through strongly differentiated positioning in a dynamic environment.

  • Module 3: Project Management

    There is an increasing tendency for corporate business processes to revolve around projects. As companies strive to differentiate themselves and reduce delivery cycle time, the ability to successfully manage such projects ensuring their timeous and on-budget completion is critical. However the traditional, technical view of project management may not bring about the transformational change that organisations increasingly require.

    The aim of this module is therefore to increase learners’ knowledge of project management and understanding of the relationship between corporate and project strategy. The module also aims to improve learners’ capacity for effective decision making in a project orientated environment and ability to apply project management principles to business situations.

  • Module 4: Managerial Finance

    The aim of the module is to equip learners with the knowledge, skills, and competencies to understand the importance of investment and financing decisions in the creation and capture of value and the development and maintenance of sustainable competitive advantage.

    In this respect, the objective is to provide an essential understanding of corporate finance structure, including knowledge of the instruments used by companies to raise finance to maximise corporate value. Participants will appreciate the techniques used in both short-term and long-term financial decision making.

Marketing Management Track (Specialisation)

  • Module 1: Markets & Consumers

    Central to the marketing process is the consumer and his/her behaviour patterns. This module will explore in detail the influence of consumer psychology on the development of a successful marketing strategy and will consider the processes by which consumer insight is sought and gained.

    Participants will learn about latest trends in consumer behaviour and the impact of novel techniques for establishing marketing-led interaction with consumers. Additionally, participants will be introduced to the framework in which research in to consumer behaviour operates.

    The aim of the module is therefore to equip learners with the knowledge, skills, and competencies to research, understand and interpret consumer behaviour and to use these insights to develop viable marketing strategies.

  • Module 2: Digital Marketing and Social Media

    The aim of this module is to explore the rise of the Internet and its impact on marketing around the globe. It builds on the main strengths of the digital media discipline - the communications opportunities offered.

    Within the Digital Communications Strategy section, fundamental web design principles will be covered, including obtaining familiarity with web-based environments and platforms. This module will also explore digital marketing communication strategies, and elements of law that particularly apply to the digital media.

    Lastly, search engines and its uses in marketing will be examined to give delegates a full and complete understanding of Web advertising tools.

  • Module 3: Brands & Marketing Communications

    It is being increasingly recognised that brands are a critical strategic asset. With the advance of technology and the Internet, organisations must communicate to global stakeholders by creating positive reputations and brands. However, developing the ability to promote these brands by integrating the channels of communication to speak to stakeholders with the ‘same voice’ is a challenge that many organisations face.

    This module addresses the need for development of an appreciation of issues, concepts, and approaches for growing, managing and communicating brands and their equities in the context of globalisation.

  • Module 4: Marketing Management & the Global Business Environment

    The aim of the module is to equip learners with the knowledge, skills, and competencies to interpret and develop marketing strategies in the current and future business environment in order to create and capture value.

    The objective of the course is to give future managers an understanding of the key theories that underpin the study of Marketing Management within the context of the Global Business Environment. Participants will have the opportunity to analyse and evaluate the strategies of successful and ‘not-so-successful’ businesses. There will also be an opportunity to formulate a marketing strategy in response to ‘live’ case study material.

Financial Management Track (Specialisation)

  • Module 1: Managerial Finance

    The aim of the module is to equip learners with the knowledge, skills, and competencies to understand the importance of investment and financing decisions in the creation and capture of value and the development and maintenance of sustainable competitive advantage.

    In this respect, the objective is to provide an essential understanding of corporate finance structure, including knowledge of the instruments used by companies to raise finance to maximise corporate value. Participants will appreciate the techniques used in both short-term and long-term financial decision making.

  • Module 2: Financial Accounting & Reporting

    The aim of the Financial Accounting and Reporting module is to provide a basic understanding of financial reporting rules and common practice, and to provide participants with the ability to interpret the financial statements of companies or financial institutions from a financial analyst point of view.

    Participants will learn about the regulatory, ethical and governance principles designed to maintain financial stability in major financial markets, the practical application and effectiveness thereof; and the efficacy or otherwise of self-regulation.

  • Module 3: Financial Markets and Investment Management

    This module will provide an insight into the economic, market and ethical contexts in which financial institutions operate.

    Participants will be able to apply general valuation methods to stock, money, bonds (fixed-income securities), foreign exchange and derivatives markets.

  • Module 4: Financial Modelling & Forecasting

    Financial modelling techniques allow users to improve the reliability, quality and timeliness of their decision making. Modelling techniques are now used in many different areas, such as investment appraisal, capital planning, budgeting, valuation, and financial analysis and forecasting.

    With a step-by-step approach, the module aims to provide delegates with a comprehensive understanding of the ways in which Excel spreadsheets can be used to assist finance professionals in analysis of data, application of financial models, decision support, and effective presentation of information for reports.

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